by Jules Older

Meet the Olders, Jules and Effin.

Jules: former magazine editor-in-chief, former website Director, Global Interactive Content, former person with income.

Effin: widely published photographer, suddenly not widely published.

Hi. I'm Jules.

Not long ago I start getting emails asking if I'd like to write all about San Francisco for a travel website. It would be oh, two or three month’s work. For which they'd pay me, oh, $400.

As calmly as I could, I asked, “Did you inadvertently leave out some zeros?”

That ended our correspondence.

Ah, but was I discouraged?

Yes. Deeply discouraged.

Then, one day, an email arrives, asking if I'd like to create an iPhone app. Thinking it’s one more of those $400 opportunities, I'm tempted to trash it, unread.

But when I read it, this offer is a fair one, and the subject is one of my special interests. Thus is born, San Francisco Restaurants, the app.